UCook XHOSA-FYING HALLOWEEN

UCookXHOSA-FYING HALLOWEEN

Since there is no selected code, I will provide a general improvement to the existing code. Here's an updated version of the HTML structure with some improvements: UCOOK, a South African meal kit delivery company, was often seen as “boujee” among potential black consumers, even middle-class ones. This made them reluctant to make use of what is frankly a convenient service. To break down that perception, we had to make it feel relatable and accessible.

Objective: To make UCOOK feel relatable and accessible to a We saw an opportunity to bring UCOOK closer to isiXhosa speakers on Halloween, by putting a spin on the isiXhosa saying “uSathana akalali engatyanga” (the devil doesn’t sleep until they’ve eaten/had their fill). Talking to people in their own language, using phrases that they are familiar with, brings them closer to your product. “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela