I spend 2 hours on TikTok every single day... because it's literally my job.
As a social media specialist in advertising, spending two hours a day on TikTok can be a justified and productive use of my time. Here are 7 reasons why I find myself dedicating this amount of time to the platform every single day
1. Content Research and Inspiration: TikTok is a dynamic platform with ever-evolving trends and content styles. To create engaging and relevant content for our clients, I need to stay updated on what's popular and what resonates with our target audience. Spending time on TikTok helps me gather inspiration for our ad campaigns
2. Competitor Analysis: Monitoring our competitors' TikTok presence is crucial for staying competitive in the advertising industry. By dedicating time to TikTok, I can see what strategies they are using, identify gaps, and discover opportunities to outperform them
3. Audience Insights: TikTok provides valuable insights into audience behavior. By analyzing engagement metrics and comments, I can gain a better understanding of our target demographic's preferences and interests. This information informs our content strategy and helps us tailor our ads effectively
4. Creativity and Innovation: TikTok is a platform known for its creative content. Spending time on TikTok allows me to explore innovative content formats, storytelling techniques, and trends that I can integrate into our advertising campaigns to make them more engaging and memorable.
5. Community Engagement: Building and nurturing a community around our brand is essential. I engage with TikTok users who are interested in our clients' products or services, responding to comments, and participating in conversations. This helps build brand loyalty and foster a positive online presence.
6. Content Production: Sometimes, TikTok is the platform of choice for certain ad campaigns. I may need to create, edit, or schedule TikTok content for our clients, which requires time dedicated to shooting and editing videos, writing captions, and optimizing posting schedules.
7. Testing and Optimization: Running TikTok ads and campaigns involves testing different ad creatives, targeting options, and ad formats to find the most effective strategies. Regularly monitoring and optimizing these campaigns is essential for delivering results.
In summary, spending two hours a day on TikTok is not only beneficial but necessary for my role as a social media specialist in an advertising agency. It enables me to stay informed, creative, and strategic in my approach to delivering successful social media campaigns for our clients.
So yes, I DO spend a lot of my time on TikTok (for work 😉)